We all were waiting for the begging of 2021, after a rough and unexpected 2020. For sure, the change in the calendar does not imply that all our worries are automatically gone. But the new begging allows everyone to restart the hope button. Circumstances may are not the easiest, but certainly, we will keep doing our best. The packaging industry is not oblivious to the circumstances. Here are some of the trends that will rule the industry over this year.
Let’s see what this 2021 will bring to us! 2021 mood on:
Pantone: The color of the year
In short, Pantone is a color standardization system (take a look at our article to know more: What is Pantone?). Every year the Pantone Institute picks a representative color. For this year, we have two: Ultimate gray and illuminating.
“The selection of two independent colors highlight how different elements come together to express a message of strength and hopefulness that is both enduring and uplifting, conveying the idea that it’s not about one color or one person, it’s about more than one. The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of possibility supported by fortitude,”
An accurate selection for what we hope 2021 represents.
E-commerce Boom
The prediction of the growth of e-commerce was not a secret for anyone; the unexpected fact was a pandemic that accelerates the speed to an incredible rate.
The packaging industry needs to supply e-commerce demand, mainly focusing on two key aspects:
Customization:
Current issues have made people feel more disconnected and impersonal than ever; that is why packaging needs to concentrate in connect, and offer for the client a pleasant unboxing experience, and the sensation of a close relationship with the brand.
Protection:
It has become one of the main goals of packaging, not just about product safety, going to the point of assuring to avoid the possibility of viral exposure. Prioritizing in designs strong enough to go through long shipping times and that covers as much as possible of the physicals parts of the product
Fun characters and anatomical ink designs
We are big fans of creativity, and this is why we love this trend. Is expected to see more design that includes:
-Characters coming out from scientific books with a realistic anatomic sketch
-Irreverent and fun characters demanding the attention of potential customers.
Those are interesting trends but, as always, the best way to have an impact is to be unique, you want to know how to do it? It’s pretty easy … Contact us! We are ready to create the package that your product deserves.
Our trick: It’s good to follow the trend, but is better to become a trend.
