Apple is without a doubt a big successful company; almost everyone has some idea about apple related products, even some of us keep in somewhere of our homes an apple package, Why?
The apple packaging success is deeply connected with the idea of matching. What does it mean? That the packaging perfectly fits with the product inside it. The apple box is, as the product, minimalistic, elegant, sophisticated and functional in one word it emanates luxury.
Of course the success of this packaging is not a
coincidence,
The first step is to keep in mind that packaging is a powerful tool, of course designed to protect, but think about the package as the product’s stage, and as any good stage it must to: Attract, introduce and encourage the best possible presentation. After all, in Steve Jobs words, “You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.”
Packaging is essential, need a proof? Apple has a secret an entire secret room, in which experts develop in confidentiality the apple packaging. The room is literally full of boxes with the purpose of been test until found the one that evoke the correct experience. That leads as to the next point,
Once you keep in mind that packaging is more than wrapping, focus in the experience. The design of the apple box is really efficient, since an easy and pleasant opening experience, until a clear and clean identification of the parts, the unboxing process is designed having only one thing in mind: the customer.
As essential task packaging requires the attention of every detail, however an iconic packaging could take a product to a new level.
