Want to increase your sales? Packaging can have a massive impact. These days, customers have a plethora of options and for brands, it means intense competition. How do you stand out? You need to ensure that you grab your customer’s attention with your packaging design. If your custom packaging design is attractive, it’ll improve the perception of your brand, help you stand out from your competitors, and in turn, generate more sales.
However, ensuring that your packaging design stands out from the rest is easier said than done. Here’s how you can create stunning packaging boxes.
Know Your Market And Your Competition
The first thing you need to do, to ensure that your product packaging design stands out from the rest of your competitors, is to really have a deep understanding of your target market. For instance, if your target market is men, girly or bright-colored packaging design probably wouldn’t appeal to a significant portion of the intended market. Similarly, if your product is meant for children and features a sleek and sexy design, it wouldn’t pull in as many customers as you would want. That’s why you need to have a precise understanding of your target market and design your packaging boxes aligned with their taste.
You should also research intensely as to what your competitors are up to. By studying your competitors, you’ll know what’s selling in the market and what none of them are doing. Through this, you can come up with packaging that’s unlike any other.
Eye-Catching Print And Finishes
As a potential customer scans through shelves in a store, they will be bombarded by a plethora of options and your product only has a few seconds to capture their attention. Unique finishes and bold prints can help your product stand out. Some finishes are attention-grabbing while others offer a more tactile sensation when the customer picks it up.
For online orders, you need to ensure that the custom shipping boxes feel and look like a gift when your customer receives them. Keep in mind that many people enjoy opening boxes as evident by the huge community on YouTube that loves to watch unboxing videos. To make it extra special, consider printing the insides of your packaging box with a special message.
Make Sure Your Packaging Box Design Matches Your Product
Ensure that your packaging box represents your product accurately so that you don’t send the wrong messages to your customers. For instance, if you’re selling a high-end luxurious perfume, a humorous label will establish incorrect expectations and your customers will feel dejected. Always ensure that your packaging box aligns with what you’re selling.
Get The Colors Right
Color can have an impact on a customer’s purchase intentions. Various researches have proven that different colors attract and influence people differently. Unique and bold colors can help your product grab attention when it’s on the shelf. On the other hand, if most of your competitors are going with bold and bright colors, you can stand out by opting for a more subdued packaging box design. However, you need to ensure that your packaging box design isn’t so drastically different as it would confuse your potential customers about your product.
Images Can Be Impactful
There’s a huge possibility that hundreds of other brands are selling a similar product like yours. Insert a beautiful image of your product on your packaging box to grab the attention of shoppers. A stunning picture can be worth more than a thousand words on your packaging. On edible products, imagery can be particularly beneficial. Wherever possible, use an image that accurately depicts the contents of your packaging box and the expectations people have of it.
Don’t Compromise On The Quality Of Your Packaging Box Design
Quality is very important for packaging and it can be the deciding factor for customers when making a purchase. People unconsciously associate attractive and higher-quality packaging with better products-before they’ve ever felt or used your product, they would have already decided whether your product is better than your competitors by the packaging of your product.
When you’re researching your competitors, also study the materials they use for their packaging boxes. If you want people to take your business seriously, you need to ensure that your product packaging is made with high-quality materials. Always opt for high-quality materials and look for ways to improve your packaging design.
Continuously Update Your Packaging Box Design
Some brands worry that changing their packaging box design will negatively affect customer loyalty. However, if you use the same packaging design for too long, it will start to look old and untrendy. On top of that, your competitors might redesign and edge your product out. Redesign your product packaging to stand out from the oversaturated market and win back any lost customers.
You should also take advantage of any prominent celebratory events, festivals, or holidays. Try o get extra creative with your custom packaging during Christmas or Easter. People have extra time during the festive seasons to carefully explore the products and as a result, they may be extra picky.
It can be tough to stand out in the extra competitive market. You need to take every step possible to grab the attention of potential customers and getting your packaging design right is a small but effective way of staying on top of your competitors. Make sure you know what your competition is up to and don’t be afraid to do something different.
He Tien Packaging: Making Your Dream Packaging Design A Reality
With more than 10 years of experience in the industry, He Tien Packaging is your ultimate go-to destination for all your custom packaging needs. In our state-of-the-art factory, our experienced craftsmen utilize the highest quality materials to curate the finest packaging for your brand. Whether it’s complex intricate designs, custom inserts, or durable custom shipping boxes; we can manufacture packaging boxes that exceed your standards.
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